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Canon Denmark
THE WORLD'S FIRST PRINTED COMMERCIAL
To brand Canon as the leading solution provider on digital print systems for B2B and to convey a complex narrative about all the benefits with Canon's software we decided to create a series of beautifully illustrated explainer videos - all printed on a Canon printer. The campaign earned recognition at the prestigious Danish Creative Circle Awards.
The film also became a book
Many films are based on great books. We turned this upside down and created a book based on our great film.
Credits
Agency: Nordlid
Creatives: Thomas Birk Christoffersen
Creative Director: Jesper Isholm
Film/animations: Benny Box
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