Coca-Cola Company

"THE SLUURPRISE"

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To activate our concept "the movie is better without you in it" encouraging Danish cinema-goers to keep quiet during the movie we designed a real-time experiment during a movie night in a movie theater where unknowing "sluuurpers" got a surprise when they suddenly saw themselves in a Coca-Cola commercial on the screen.

 

The campaign went viral and earned worldwide PR as well as shortlists in Cannes Lions, The One Club and other international and local award shows.