Ekstrabladet​

WE RESERVED THE FRONTPAGES

 

The first day of the general election Denmark's biggest morning paper made a brand statement by giving a subtle warning to those politicians who make more promises than they keep: "This frontpage is reserved for those politicians who don't honour their election pledges" once again claiming Ekstrabladet's position as the true watchdog in Danish society.

 

The campaign got lots of love and shortlists at Creative Circle Awards.