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FOA

THE ROBOCARE

"SCAMPAIGN"

 

How do you raise awareness and create a public debate on the need for better salaries for the large group of people working in the care sector? We created a fake robot company to get attention and public outrage. This integrated campaign earned awards and shortlists at The Danish Internet Awards and Creative Circle Awards.

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Print ads and PR

 

To create awareness and PR and to start the public debate in the national media we launched the fake robot company by publishing provoking full page ads in the largest newspapers which caused many strong reactions and PR stories and interviews - making way for FOA's real message.

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Credits

Agency: Wasabi

Creatives: Jesper Isholm, Mark Mikael Müller

Photos: Thomas Andersen

3D: Adam Jama Alaleh

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