Hårklinikken
IT'S MORE THAN HAIR. IT'S YOU.
Hårklinikken wants to expand their presence in the global market so we created a new brand strategy and global brand platform based on the insight that hair is so much more than just hair. And that the way we feel about our hair is often responsible for our entire wellbeing.
The launch campaign earned recognition as finalist at the International Lovie Awards 2022.
Photos:
Petra Kleis
Haarklinikken is all about empowerment so an important thing in our brand book was to portrait our models in a real and naturally strong way. So we asked photographer Petra Kleis who is well known for shooting natural and beautiful portraits and editorials of real people.
Credits
Agency: Nordlid
Creatives: Thomas Birk Christoffersen
Creative Director: Jesper Isholm
Still photography: Petra Kleis
Film & director: Fern/Jeppe Kolstrup