Red Barnet
#SPØRG FØR DU POSTER FASHION COLLECTION
To raise awareness and focus on the increasing issue of digital abuse and cyber bullying we designed a fashion collection with a serious statement "hacking" the smartphone's built-in QR reader (which was a brand new feature at this time) to remind people of asking before they post pictures on SoMe. The campaign has won both shortlists and awards in the Creative Circle awards, Lovie Awards and other award shows.
How it works
When pointing your smartphone at someone wearing the collection, the new feature: in-built QR reader in the camera automatically detects the QR code and comes up with a reminder to ask before you post with a direct link to a mobile website where you can read more from Save The Children and buy the items from the fashion collection.
Credits
Agency: Nordlid.com
Creatives: Thomas Birk Christoffersen & Anne Ingevold
Creative director: Jesper Isholm
Director/DOP: Nicky da Silva