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Sikkerhedsstyrelsen
ILLEGAL FIREWORKS CAN HURT OTHERS THAN JUST YOU
Young men aren't afraid to die or to hurt themselves. But hurting the ones they love is a whole other thing. We used this insight to get our message across in a sinister way using authentic phone calls to relatives after an accident. Listen to the scary Spotify banners below.
Credits
Agency: Ogilvy Denmark
Creatives: Rasmus Høgdal, Camilla Ploug
Creative Director: Jesper Isholm
Photos: Nicholas Tobias Følsgaard & Jonas Lodahl
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