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SINTH
CREATING A NEW KIND OF READY TO DRINK COCKTAIL
We created a new kind of premium RTD cocktail based on absinthe - from a rough idea and concept to the final product, design and brand strategy to creative marketing execution across various media channels positioning SINTH as "something else".
The advertising also needs to be something else
Instead of trying to make SINTH famous through traditional and expensive media we decided to aim for being a part of the party and the culture instead - among the right occasions and people in art, music, fashion and culture.
Credits
Agency: Possible.
Concept and design: Jesper Isholm
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