Toyota Denmark​
THE ONE RESULT
GOOGLE SEARCH
We did a little hack on Google searches to make Toyota's hybrid technology cars stand out and be the only result when searching for specific hybrid car sentences. This campaign has won two times at the The Webbies. See some of the kind words from the jury members at the bottom of the page.
Print ads and display banners
Every print ad and display banner ads enabled people to try the search in Google. By making landing pages with the exact SEO wording we made sure that every search had only one result on Google: Toyota Hybrid.
What the jury said
“This is all about clever ‘old-fashioned’ search engine optimization (SEO) and makes a change from the ‘live stunt-viral video’ campaigns we so often judge for these awards. This is ‘real’ hands-on digital marketing. It was based on a thorough understanding of how Google’s algorithm (for natural search) works. If you want to be found for a particular keyword, it makes sense to build a page around that word, especially when no one else is ranking for it! Toyota and its agency got into granular detail and employed a test-and-learn approach which is the essence of real-world (digital) marketing. No gimmicks, just attention to detail. Great campaign; great marketing!”
​
– Mike Berry, internationally recognized digital marketing lecturer, trainer author and consultant (London, UK)
Credits
Agency: Saatchi & Saatchi
Creatives: Jesper Isholm, Regner Lotz, Jason Mendes
Extra credits: Neela Menik & Camilla Berlick