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Volkswagen
VWAIT & WIN THE NEW POLO
With no more Polos in stock and more than a full month until the launch of the upcoming model we needed something to prevent people from buying other cars in the meantime. So we turned the waiting time into a lottery.
The campaign has generated outstanding sales results and has been rewarded with shortlists and awards at Danish Digital Awards.
Credits
Agency: Subsero
Creatives: Zoe Sys Vogelius, Mia Gonzáles Sommer-Larsen, Martin Nørgaard Furze
Creative Director: Jesper Isholm
Frontend: Theis Sørensen, Christian Nørgaard Hansen
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